Digital Platforms as a Source of Beauty Ideals among Young Women in District Faisalabad

Abstract

The digital space has become a crucial medium for information, communication and socialisation among young women. Beauty-related posts are everywhere on image-based platforms such as Instagram, TikTok, Snapchat and Facebook, and this exposure has profoundly shaped what it means for young women to be beautiful and attractive. This study focuses on the influence of digital platforms as a source of beauty ideals among young women in District Faisalabad. It looks at how often beauty-related content is seen, the impact of social media influencers and celebrities, and how digital beauty ideals shape the perception of physical beauty. A quantitative research design was used, and data were collected from young women in District Faisalabad through a structured questionnaire. The results are expected to show how digital media increasingly helps to create beauty standards and perceptions of appearance among young women. The research adds to the sociological understanding of how digital culture shapes beauty standards today.