Sarwar ES, Bajwa DF. Motivations and Gratifications in Generative AI Adoption: A Survey-Based Uses and Gratifications Study of Media and Communication Students at the University of Gujrat, Pakistan. TAMSAAL [Internet]. 2026 Oct. 19 [cited 2026 Oct. 29];4(10):271-84. Available from: https://tamsaal.pk/index.php/tamsaal/article/view/239