Maryam Saleem, Aliha Qadeer, Sadaf Noor, Rabia Sarfraz, and Aisha Saleem. 2026. “Advertising Appeal and Brand Loyalty: Unveiling the Mediating Mechanism of Consumer Brand Engagement”. TAMSAAL 4 (9): 503-18. https://doi.org/10.59075/tamsaal.v4i9.225.