MARYAM SALEEM; ALIHA QADEER; SADAF NOOR; RABIA SARFRAZ; AISHA SALEEM. Advertising Appeal and Brand Loyalty: Unveiling the Mediating Mechanism of Consumer Brand Engagement. TAMSAAL, [S. l.], v. 4, n. 9, p. 503–518, 2026. DOI: 10.59075/tamsaal.v4i9.225. Disponível em: https://tamsaal.pk/index.php/tamsaal/article/view/225. Acesso em: 14 nov. 2026.