Muhammad Mudassir Safdar, Dr. Muhammad Asif, Dr. Muhammad Farhan Amjad. Strategic Human Resource Management in the Digital Era: A Quantitative Analysis of Perceived EVP, E-HRM Practices, Organizational Trust, and Employee Retention in Pakistan’s Fashion Retail Sector. TAMSAAL. 2026;4(8):46-76. doi:10.59075/tamsaal.v4i8.108