(1)
Maryam Saleem; Aliha Qadeer; Sadaf Noor; Rabia Sarfraz; Aisha Saleem. Advertising Appeal and Brand Loyalty: Unveiling the Mediating Mechanism of Consumer Brand Engagement. TAMSAAL 2026, 4 (9), 503-518. https://doi.org/10.59075/tamsaal.v4i9.225.